Evolution of video marketing is akin to the evolution of the idiom. “A Minute of Video is Worth 1.8 Million Words.” from the idiom,“a picture is worth thousand words.” Website owners are constantly improving their content to attract new customers and retain their existing customers.
According to Social Media news, there are 14,000,000 youtube users and viewers, this makes it the second most viewed social media channel. In this fast paced world, a consumer is always on the move preferring to see a short video in comparison to reading an article on the go. This information has been derived from the statistics at insivia.com, 45.4% of users viewed at least one video over the course of a month.
What is video marketing?
Video Marketing is simply explaining a concept in more realistic and understandable 2 dimensions moving pictures rather than using just words and static pictures. According to Rhythm and Insights, combining video with full page ads boost customer engagement by 22%. Also, Nielsen Wire states 36% of online consumers trust video ads.
An online buyer trusts video about the product or service before engaging in buying, this is better explained by statistic figure by insivia, 90% of users say that seeing a video about a product is helpful in the decision-making process. Let’s narrow down a little more with an example: If you want to bake a cake for the first time, you may prefer to watch a video, so as to understand it better, than if you just looked at the static visual image of the baking recipe.
Video marketing optimises your website on the Search engines
According to Opera Media works, Australia stands out globally with the highest interest in video advertising (below image) and almost four times the global average for video ad impressions.
Video Blogging on your website enhances traffic growth
Video blogging where you support your blog with a video and its transcript making it appropriate and succinct to understand by your viewers.Video blogging on your website helps in:
- Improved Search engine result ranking: Web pages with videos/Vlogs have a higher chance of appearing on the first page of Google and other Search engines.
- Better CTR: Video has a 41% higher CTR as compared to plain text.
- Lowered bounce rates: A video is the infusion of 1.8 million words which makes the viewer understand and stick to the information.
- Quality Backlinks: Youtube and other video marketing tool embedded videos are likely to get you more links from the viewers thus, creating more backlinks to your website.
Video Marketing helps your website for a better SEO (image credit)
Explain your Product or Service better
Video Marketing gets the message about your product or service clearly into the potential customer’s mind. When people visit your site they will understand it better in comparison to large amounts of text about your products and services.
A good example, where a Melbourne based SEO consultant Peter Mead, explains about his service in an interview via Video Marketing. This video explains about WordPress and other SEO related topics thus, explaining about his services.
In this video, Peter Mead a WordPress SEO consultant talks about how WordPress is a great platform, some useful plugins, and some of the common pitfalls and essential fixes.
Video Marketing helps increase Social Shares
If you want more social shares for your website from various social media platforms, Video sharing is a very effective marketing tool which reaches your consumers in a very short time.
Readers and potential consumers prefer and trust Video marketing more than just plain text and a static image. You as a website owner should consider evolving with changing marketing needs. Video marketing helps you to optimise your website SEO. It helps by improving CTR, lowering bounce rates on your website and building backlinks. It can explain your products and services better. It can help to increase your social shares and build website brand value. This article on business.com dives deeper into video content marketing.
About the Guest Author
Neha Bhatia is a Melbourne based Digital Marketer and is passionate about innovative marketing strategies, and loves all things to do with Digital Marketing including Content Marketing, SEM and SEO.